| Title: | Communication-based influence components model |
| Authors: | Cugelman, Brian
Thelwall, Mike
Dawes, Philip L. |
| Citation: | In: Proceedings of the 4th International Conference on Persuasive Technology. Claremont, California. Session: Influence and trust, Article no. 17. |
| Publisher: | New York: ACM |
| Issue Date: | 2009 |
| URI: | http://hdl.handle.net/2436/85973 |
| DOI: | 1541948.1541972 |
| Additional Links: | http://portal.acm.org/citation.cfm?id=1541948.1541972&coll=GUIDE&dl=GUIDE&CFID=61069628&CFTOKEN=54715899 |
| Abstract: | This paper discusses problems faced by planners of real-world online behavioural change interventions who must select behavioural change frameworks from a variety of competing
theories and taxonomies. As a solution, this paper examines approaches that isolate the components of behavioural influence and shows how these components can be placed within an adapted communication framework to aid the design and analysis of online behavioural change interventions. Finally, using this framework, a summary of behavioural change factors are presented from an analysis of 32 online interventions. |
| Type: | Meetings & Proceedings |
| Language: | en |
| Keywords: | Intervention design
Communication theory
Social marketing
Mass-media
Behavioural medicine
Behaviour
Influence
Behavioural change interventions
Behavioural change
Behavioural influence
Internet-based communication
Interpersonal communication |
| MeSH: | Health Psychology
Evidence-Based Medicine |
| ISBN: | 978-1-60558-376-1 |
| Appears in Collections: | Statistical Cybermetrics Research Group
|
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