A phenomenological exploration of the domain and structure of internal marketing

5.00
Hdl Handle:
http://hdl.handle.net/2436/83355
Title:
A phenomenological exploration of the domain and structure of internal marketing
Authors:
Anosike, Uchenna Paschal
Abstract:
Despite the fact that Internal Marketing (IM) has emerged to capture the interest of academic researchers and management practitioners, there is a surprising absence of empirical study investigating how IM is experienced in the world of practice. This constitutes an impediment to bridging the gap in the holistic understanding of the IM concept. The big question that remains is how to articulate precisely those activities that can be taken to constitute the structure of IM and those that do not. This study aims to bridge this gap by exploring whether the experiences of managers who are implementing IM in their organisations could provide clarity as to the meaning and the constituents structure of IM. This study first undertakes scrutiny of the extant IM literature in an attempt to clarify the multiplicity of terms often associated with IM. The meaning and the constituents structure of IM was investigated via an in-depth qualitative study guided by the principles of phenomenology. This qualitative study is based around open-ended interviews with participants sampled from the UK private and public sector firms. Data was collected and analysed in line with Giorgi’s descriptive phenomenological research praxis. The phenomenological findings indicate nine overlapping elements, namely, internal communication, employee training, reward, empowerment, employee motivation, interdepartmental co-ordination, understanding the organisation, commitment, and top management support that emerged to constitute the experiential structure of IM. Drawing upon these elements, the study offers a conceptual framework of the IM structure. Systematic analytical steps were utilised to ensure the validity of findings.
Advisors:
Ahmed, Pervaiz K.; Worrall, Les
Publisher:
University of Wolverhampton
Issue Date:
2008
URI:
http://hdl.handle.net/2436/83355
Type:
Thesis or dissertation
Language:
en
Description:
A thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophy
Appears in Collections:
E-Theses

Full metadata record

DC FieldValue Language
dc.contributor.advisorAhmed, Pervaiz K.en
dc.contributor.advisorWorrall, Lesen
dc.contributor.authorAnosike, Uchenna Paschalen
dc.date.accessioned2009-10-02T13:06:49Z-
dc.date.available2009-10-02T13:06:49Z-
dc.date.issued2008-
dc.identifier.urihttp://hdl.handle.net/2436/83355-
dc.descriptionA thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophyen
dc.description.abstractDespite the fact that Internal Marketing (IM) has emerged to capture the interest of academic researchers and management practitioners, there is a surprising absence of empirical study investigating how IM is experienced in the world of practice. This constitutes an impediment to bridging the gap in the holistic understanding of the IM concept. The big question that remains is how to articulate precisely those activities that can be taken to constitute the structure of IM and those that do not. This study aims to bridge this gap by exploring whether the experiences of managers who are implementing IM in their organisations could provide clarity as to the meaning and the constituents structure of IM. This study first undertakes scrutiny of the extant IM literature in an attempt to clarify the multiplicity of terms often associated with IM. The meaning and the constituents structure of IM was investigated via an in-depth qualitative study guided by the principles of phenomenology. This qualitative study is based around open-ended interviews with participants sampled from the UK private and public sector firms. Data was collected and analysed in line with Giorgi’s descriptive phenomenological research praxis. The phenomenological findings indicate nine overlapping elements, namely, internal communication, employee training, reward, empowerment, employee motivation, interdepartmental co-ordination, understanding the organisation, commitment, and top management support that emerged to constitute the experiential structure of IM. Drawing upon these elements, the study offers a conceptual framework of the IM structure. Systematic analytical steps were utilised to ensure the validity of findings.en
dc.language.isoenen
dc.publisherUniversity of Wolverhamptonen
dc.subjectInternal marketingen
dc.subjectPhenomenologyen
dc.subjectDescriptive phenomenologyen
dc.subjectHuman Resource Managementen
dc.subjectMarketingen
dc.subjectServices Marketingen
dc.subjectInternal communicationen
dc.subjectEmployee trainingen
dc.subjectRewarden
dc.subjectEmpowermenten
dc.subjectEmployee motivationen
dc.subjectInterdepartmental co-ordinationen
dc.subjectUnderstanding the organisationen
dc.subjectCommitmenten
dc.subjectTop-management supporten
dc.titleA phenomenological exploration of the domain and structure of internal marketingen
dc.typeThesis or dissertationen
dc.type.qualificationnamePhDen
dc.type.qualificationlevelDoctoralen
All Items in WIRE are protected by copyright, with all rights reserved, unless otherwise indicated.