Investigating the Facebook experience through Q Methodology: Collective investment and a ‘Borg’ mentality

2.50
Hdl Handle:
http://hdl.handle.net/2436/620967
Title:
Investigating the Facebook experience through Q Methodology: Collective investment and a ‘Borg’ mentality
Authors:
Orchard, Lisa J; Fullwood, Chris; Morris, Neil; Galbraith, Niall
Abstract:
Several recent studies have explored social networking sites, such as Facebook, in light of the uses and gratifications approach. However, research has tended to ignore the latter part of this paradigm. This article uses Q methodology to explore user experiences of Facebook, allowing further exploration of gratification from site usage. Four distinct viewpoints were found: Facebook as a superficial environment; Facebook as a valid and valuable social environment; Facebook as an environment of surveillance; and Facebook as a destructive environment. Although the viewpoints show elements of user satisfaction, some users view Facebook in an almost entirely negative way. The article concludes by theorising a model of Facebook usage, drawing upon a metaphor from Star Trek, specifically an analogy with the Borg. It is argued that a level of ‘collective investment’ resides over social networks that may sometimes promote compliance.
Citation:
Investigating the Facebook experience through Q Methodology: Collective investment and a ‘Borg’ mentality 2014, 17 (9):1547 New Media & Society
Publisher:
SAGE Publications
Journal:
New Media & Society
Issue Date:
2-Apr-2014
URI:
http://hdl.handle.net/2436/620967
DOI:
10.1177/1461444814530099
Additional Links:
http://journals.sagepub.com/doi/10.1177/1461444814530099
Type:
Article
Language:
en
ISSN:
1461-4448; 1461-7315
Appears in Collections:
Psychology

Full metadata record

DC FieldValue Language
dc.contributor.authorOrchard, Lisa Jen
dc.contributor.authorFullwood, Chrisen
dc.contributor.authorMorris, Neilen
dc.contributor.authorGalbraith, Niallen
dc.date.accessioned2017-12-07T15:37:06Z-
dc.date.available2017-12-07T15:37:06Z-
dc.date.issued2014-04-02-
dc.identifier.citationInvestigating the Facebook experience through Q Methodology: Collective investment and a ‘Borg’ mentality 2014, 17 (9):1547 New Media & Societyen
dc.identifier.issn1461-4448-
dc.identifier.issn1461-7315-
dc.identifier.doi10.1177/1461444814530099-
dc.identifier.urihttp://hdl.handle.net/2436/620967-
dc.description.abstractSeveral recent studies have explored social networking sites, such as Facebook, in light of the uses and gratifications approach. However, research has tended to ignore the latter part of this paradigm. This article uses Q methodology to explore user experiences of Facebook, allowing further exploration of gratification from site usage. Four distinct viewpoints were found: Facebook as a superficial environment; Facebook as a valid and valuable social environment; Facebook as an environment of surveillance; and Facebook as a destructive environment. Although the viewpoints show elements of user satisfaction, some users view Facebook in an almost entirely negative way. The article concludes by theorising a model of Facebook usage, drawing upon a metaphor from Star Trek, specifically an analogy with the Borg. It is argued that a level of ‘collective investment’ resides over social networks that may sometimes promote compliance.en
dc.language.isoenen
dc.publisherSAGE Publicationsen
dc.relation.urlhttp://journals.sagepub.com/doi/10.1177/1461444814530099en
dc.rightsArchived with thanks to New Media & Societyen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectFacebooken
dc.subjectcollective investmenten
dc.subjectQ methodologyen
dc.subjectsocial networkingen
dc.titleInvestigating the Facebook experience through Q Methodology: Collective investment and a ‘Borg’ mentalityen
dc.typeArticleen
dc.identifier.journalNew Media & Societyen
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