We’ve got something for everyone: How individual differences predict different blogging motivations

2.50
Hdl Handle:
http://hdl.handle.net/2436/620784
Title:
We’ve got something for everyone: How individual differences predict different blogging motivations
Authors:
Fullwood, Chris; Nicholls, Wendy; Makichi, Rumbidzai
Abstract:
The principal aims of this study were to develop a Blogging Motivations Questionnaire (BMQ) and to test the hypothesis that sex, age, and personality would be associated with individual blogging motivations. 160 bloggers completed the BMQ and the International Personality Item Pool (Goldberg, 1999). Six motivations for writing blogs were confirmed: personal revelation, emotional outlet, creative outlet, selective disclosure, social networking and advertising. Conscientiousness predicted the ‘social networking’ motivation, Agreeableness predicted ‘selective disclosure’ and Openness ‘creative outlet’. Women were motivated by ‘selective disclosure’, and men for ‘advertising’ and as an ‘emotional outlet’. Finally, older bloggers were motivated to use their blogs as a ‘creative outlet’. With reference to Uses and Gratifications theory, it is likely that bloggers actively construct blogs to satisfy very personal needs. Moreover, the types of needs that one wishes to satisfy are likely to vary with personality type and with one’s age and sex.
Citation:
We’ve got something for everyone: How individual differences predict different blogging motivations 2014, 17 (9):1583 New Media & Society
Publisher:
Sage
Journal:
New Media & Society
Issue Date:
11-Apr-2014
URI:
http://hdl.handle.net/2436/620784
DOI:
10.1177/1461444814530248
Additional Links:
http://journals.sagepub.com/doi/10.1177/1461444814530248
Type:
Article
Language:
en
ISSN:
1461-4448; 1461-7315
Sponsors:
University of Wolverhampton
Appears in Collections:
Psychology

Full metadata record

DC FieldValue Language
dc.contributor.authorFullwood, Chrisen
dc.contributor.authorNicholls, Wendyen
dc.contributor.authorMakichi, Rumbidzaien
dc.date.accessioned2017-10-18T12:24:41Z-
dc.date.available2017-10-18T12:24:41Z-
dc.date.issued2014-04-11-
dc.identifier.citationWe’ve got something for everyone: How individual differences predict different blogging motivations 2014, 17 (9):1583 New Media & Societyen
dc.identifier.issn1461-4448-
dc.identifier.issn1461-7315-
dc.identifier.doi10.1177/1461444814530248-
dc.identifier.urihttp://hdl.handle.net/2436/620784-
dc.description.abstractThe principal aims of this study were to develop a Blogging Motivations Questionnaire (BMQ) and to test the hypothesis that sex, age, and personality would be associated with individual blogging motivations. 160 bloggers completed the BMQ and the International Personality Item Pool (Goldberg, 1999). Six motivations for writing blogs were confirmed: personal revelation, emotional outlet, creative outlet, selective disclosure, social networking and advertising. Conscientiousness predicted the ‘social networking’ motivation, Agreeableness predicted ‘selective disclosure’ and Openness ‘creative outlet’. Women were motivated by ‘selective disclosure’, and men for ‘advertising’ and as an ‘emotional outlet’. Finally, older bloggers were motivated to use their blogs as a ‘creative outlet’. With reference to Uses and Gratifications theory, it is likely that bloggers actively construct blogs to satisfy very personal needs. Moreover, the types of needs that one wishes to satisfy are likely to vary with personality type and with one’s age and sex.en
dc.description.sponsorshipUniversity of Wolverhamptonen
dc.language.isoenen
dc.publisherSageen
dc.relation.urlhttp://journals.sagepub.com/doi/10.1177/1461444814530248en
dc.rightsArchived with thanks to New Media & Societyen
dc.subjectBloggingen
dc.subjectimpression management,en
dc.subjectindividual differencesen
dc.subjectmotivationsen
dc.subjectpersonalityen
dc.subjectUses and Gratificationsen
dc.titleWe’ve got something for everyone: How individual differences predict different blogging motivationsen
dc.typeArticleen
dc.identifier.journalNew Media & Societyen
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