’Gender and image sharing on Facebook, Twitter, Instagram, Snapchat and WhatsApp in the UK: Hobbying alone or filtering for friends?

2.50
Hdl Handle:
http://hdl.handle.net/2436/620618
Title:
’Gender and image sharing on Facebook, Twitter, Instagram, Snapchat and WhatsApp in the UK: Hobbying alone or filtering for friends?
Authors:
Thelwall, Mike ( 0000-0001-6065-205X ) ; Vis, Farida
Abstract:
Purpose: Despite the ongoing shift from text-based to image-based communication in the social web, supported by the affordances of smartphones, little is known about the new image sharing practices. Both gender and platform type seem likely to be important, but it is unclear how. Design/methodology/approach: This article surveys an age-balanced sample of UK Facebook, Twitter, Instagram, Snapchat and WhatsApp image sharers with a range of exploratory questions about platform use, privacy, interactions, technology use and profile pictures. Findings: Females shared photos more often overall and shared images more frequently on Snapchat, but males shared more images on Twitter, particularly for hobbies. Females also tended to have more privacy-related concerns but were more willing, in principle, to share pictures of their children. Females also interacted more through others’ images by liking and commenting on them. Both genders used supporting apps but in different ways: females applied filters and posted to albums whereas males retouched photos and used photo organising apps. Finally, males were more likely to be alone in their profile pictures. Practical implications: Those designing visual social web communication strategies to reach out to users should consider the different ways in which platforms are used by males and females to optimise their message for their target audience. Social implications: There are clear gender and platform differences in visual communication strategies. Overall, males may tend to have more informational, and females more relationship-based, skills or needs. Originality/value: This is the first detailed survey of electronic image sharing practices and the first to systematically compare the current generation of platforms.
Publisher:
Emerald
Journal:
Aslib Journal of Information Management
Issue Date:
Oct-2017
URI:
http://hdl.handle.net/2436/620618
Additional Links:
http://www.emeraldinsight.com/journal/ajim
Type:
Article
Language:
en
ISSN:
2050-3806
Appears in Collections:
Statistical Cybermetrics Research Group

Full metadata record

DC FieldValue Language
dc.contributor.authorThelwall, Mikeen
dc.contributor.authorVis, Faridaen
dc.date.accessioned2017-08-25T14:32:28Z-
dc.date.available2017-08-25T14:32:28Z-
dc.date.issued2017-10-
dc.identifier.issn2050-3806en
dc.identifier.urihttp://hdl.handle.net/2436/620618-
dc.description.abstractPurpose: Despite the ongoing shift from text-based to image-based communication in the social web, supported by the affordances of smartphones, little is known about the new image sharing practices. Both gender and platform type seem likely to be important, but it is unclear how. Design/methodology/approach: This article surveys an age-balanced sample of UK Facebook, Twitter, Instagram, Snapchat and WhatsApp image sharers with a range of exploratory questions about platform use, privacy, interactions, technology use and profile pictures. Findings: Females shared photos more often overall and shared images more frequently on Snapchat, but males shared more images on Twitter, particularly for hobbies. Females also tended to have more privacy-related concerns but were more willing, in principle, to share pictures of their children. Females also interacted more through others’ images by liking and commenting on them. Both genders used supporting apps but in different ways: females applied filters and posted to albums whereas males retouched photos and used photo organising apps. Finally, males were more likely to be alone in their profile pictures. Practical implications: Those designing visual social web communication strategies to reach out to users should consider the different ways in which platforms are used by males and females to optimise their message for their target audience. Social implications: There are clear gender and platform differences in visual communication strategies. Overall, males may tend to have more informational, and females more relationship-based, skills or needs. Originality/value: This is the first detailed survey of electronic image sharing practices and the first to systematically compare the current generation of platforms.en
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urlhttp://www.emeraldinsight.com/journal/ajimen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSocial mediaen
dc.subjectimage sharingen
dc.subjectCMCen
dc.subjectWhtsAppen
dc.subjectSnapChaten
dc.subjectInstagramen
dc.subjectFacebooken
dc.subjectTwitteren
dc.title’Gender and image sharing on Facebook, Twitter, Instagram, Snapchat and WhatsApp in the UK: Hobbying alone or filtering for friends?en
dc.typeArticleen
dc.identifier.journalAslib Journal of Information Managementen
dc.date.accepted2017-08-
rioxxterms.funderInternalen
rioxxterms.identifier.projectUoW250817MTen
rioxxterms.versionAMen
rioxxterms.licenseref.urihttps://creativecommons.org/CC BY-NC-ND 4.0en
rioxxterms.licenseref.startdate2017-10-01en
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