Generation Z consumers' expectations of interactions in smart retailing: A future agenda

2.50
Hdl Handle:
http://hdl.handle.net/2436/620405
Title:
Generation Z consumers' expectations of interactions in smart retailing: A future agenda
Authors:
Priporas, Constantinos-Vasilios; Stylos, Nikolaos; Fotiadis, Anestis K.
Abstract:
Retailing is witnessing a transformation due to rapid technological developments. Retailers are using smart technologies to improve consumer shopping experiences and to stay competitive. The biggest future challenge for marketing and consequently for retailing seems to be generation Z, since members of this generation seem to behave differently as consumers and are more focused on innovation. The aim of this paper is to explore Generation Z consumers' current perceptions, expectations and recommendations in terms of their future interactions in smart retailing contexts. To do so, we used a qualitative approach by conducting a series of semi-structured in depth interviews with 38 university students-consumers in the UK market. The findings showed that smart technologies have a significant influence on generation Z consumers' experiences. Moreover, this particular group of consumers expects various new devices and electronic processes to be widely available, thus offering consumers more autonomy and faster transactions. In addition, they expect the technology to enable them to make more informed shopping decisions. Interviewees also stressed the importance of training consumers how to use new smart retailing applications. In addition, some of the participants were sceptical about the effects of further advancing smart retailing on part of the job market. Relevant theoretical and practical implications are also provided.
Citation:
Generation Z consumers' expectations of interactions in smart retailing: A future agenda 2017 Computers in Human Behavior
Publisher:
Elsevier
Journal:
Computers in Human Behavior
Issue Date:
Jan-2017
URI:
http://hdl.handle.net/2436/620405
DOI:
10.1016/j.chb.2017.01.058
Additional Links:
http://linkinghub.elsevier.com/retrieve/pii/S0747563217300729
Type:
Article
Language:
en
ISSN:
0747-5632
Appears in Collections:
FOSS

Full metadata record

DC FieldValue Language
dc.contributor.authorPriporas, Constantinos-Vasiliosen
dc.contributor.authorStylos, Nikolaosen
dc.contributor.authorFotiadis, Anestis K.en
dc.date.accessioned2017-03-08T15:29:25Z-
dc.date.available2017-03-08T15:29:25Z-
dc.date.issued2017-01-
dc.identifier.citationGeneration Z consumers' expectations of interactions in smart retailing: A future agenda 2017 Computers in Human Behavioren
dc.identifier.issn0747-5632en
dc.identifier.doi10.1016/j.chb.2017.01.058-
dc.identifier.urihttp://hdl.handle.net/2436/620405-
dc.description.abstractRetailing is witnessing a transformation due to rapid technological developments. Retailers are using smart technologies to improve consumer shopping experiences and to stay competitive. The biggest future challenge for marketing and consequently for retailing seems to be generation Z, since members of this generation seem to behave differently as consumers and are more focused on innovation. The aim of this paper is to explore Generation Z consumers' current perceptions, expectations and recommendations in terms of their future interactions in smart retailing contexts. To do so, we used a qualitative approach by conducting a series of semi-structured in depth interviews with 38 university students-consumers in the UK market. The findings showed that smart technologies have a significant influence on generation Z consumers' experiences. Moreover, this particular group of consumers expects various new devices and electronic processes to be widely available, thus offering consumers more autonomy and faster transactions. In addition, they expect the technology to enable them to make more informed shopping decisions. Interviewees also stressed the importance of training consumers how to use new smart retailing applications. In addition, some of the participants were sceptical about the effects of further advancing smart retailing on part of the job market. Relevant theoretical and practical implications are also provided.en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urlhttp://linkinghub.elsevier.com/retrieve/pii/S0747563217300729en
dc.rightsArchived with thanks to Computers in Human Behavioren
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSmart retailingen
dc.subjectGeneration Zen
dc.subjectConsumer expectationsen
dc.subjectConsumer interactionsen
dc.titleGeneration Z consumers' expectations of interactions in smart retailing: A future agendaen
dc.typeArticleen
dc.identifier.journalComputers in Human Behavioren
dc.date.accepted2017-01-29-
rioxxterms.funderinternalen
rioxxterms.identifier.projectUOW080317NSen
rioxxterms.versionAMen
rioxxterms.licenseref.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
rioxxterms.licenseref.startdate2017-03-08en
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