Organizational Culture and Customer Relationship Management: A Simple Linear Regression Analysis

5.00
Hdl Handle:
http://hdl.handle.net/2436/620322
Title:
Organizational Culture and Customer Relationship Management: A Simple Linear Regression Analysis
Authors:
Rahimi, Roya
Abstract:
Current study tries to investigate the combine effect of organizational culture factors on implementing Customer Relationship Management (CRM) in hotels. A questionnaire was administered among managers of a chain hotel in the UK and collected data was subjected to correlation and simple liner regression analysis. The results showed that creating cross functional teams, having culture of teamwork, committed and involved employees, adaptive and responsive attitudes towards change, information sharing, learning orientation and knowledge management, defined set of mission and visions and high degree of innovation are the main predictors for a successful CRM projects.
Publisher:
Taylor & Francis
Journal:
Journal of Hospitality Marketing & Management
Issue Date:
Jul-2017
URI:
http://hdl.handle.net/2436/620322
Additional Links:
http://www.tandfonline.com/loi/whmm20?open=25&repitition=0#vol_25
Type:
Article
Language:
en
ISSN:
1936-8623
Appears in Collections:
FOSS

Full metadata record

DC FieldValue Language
dc.contributor.authorRahimi, Royaen
dc.date.accessioned2016-12-22T15:53:10Z-
dc.date.available2016-12-22T15:53:10Z-
dc.date.issued2017-07-
dc.identifier.issn1936-8623en
dc.identifier.urihttp://hdl.handle.net/2436/620322-
dc.description.abstractCurrent study tries to investigate the combine effect of organizational culture factors on implementing Customer Relationship Management (CRM) in hotels. A questionnaire was administered among managers of a chain hotel in the UK and collected data was subjected to correlation and simple liner regression analysis. The results showed that creating cross functional teams, having culture of teamwork, committed and involved employees, adaptive and responsive attitudes towards change, information sharing, learning orientation and knowledge management, defined set of mission and visions and high degree of innovation are the main predictors for a successful CRM projects.en
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.relation.urlhttp://www.tandfonline.com/loi/whmm20?open=25&repitition=0#vol_25en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCustomer Relationship Managementen
dc.subjectOrganizational Cultureen
dc.subjectHotel industryen
dc.titleOrganizational Culture and Customer Relationship Management: A Simple Linear Regression Analysisen
dc.typeArticleen
dc.identifier.journalJournal of Hospitality Marketing & Managementen
dc.date.accepted2016-10-
rioxxterms.funderInternalen
rioxxterms.identifier.project2212216RRen
rioxxterms.versionAMen
rioxxterms.licenseref.urihttps://creativecommons.org/CC BY-NC-ND 4.0en
rioxxterms.licenseref.startdate2019-01-31en
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