Assessing Festival Attendees’ Behavioural Intentions through Perceived Service Quality and Visitor Satisfaction

2.50
Hdl Handle:
http://hdl.handle.net/2436/619738
Title:
Assessing Festival Attendees’ Behavioural Intentions through Perceived Service Quality and Visitor Satisfaction
Authors:
Oriade, Ade; Hall, Sophie; Robinson, Peter
Abstract:
This study examines the festival attributes with the most significant impact on attendee quality perception, and subsequently the relationship between quality, satisfaction, and the likelihood that attendees would revisit and recommend the festival to others. Data were collected via self-completed questionnaires at Worcester city with particular focus on Worcester festival which is an annual community festival staged for two weeks in the summer. Perceptions of attendees were analysed and the findings support the view that festival attributes determine perceived quality and that quality has effect on satisfaction and behavioural intentions. This study contributes towards the understanding of festival attendee service quality perception, satisfaction and subsequent behavioural intentions. The research implications were discussed and recommendations for future research and industry managers were made.
Publisher:
Cognizant Communication Corporation
Journal:
Event Management 20(1),pp 27-40
Issue Date:
2016
URI:
http://hdl.handle.net/2436/619738
Additional Links:
http://www.ingentaconnect.com/contentone/cog/em/2016/00000020/00000001/art00004
Type:
Article
Language:
en
ISSN:
1525-9951
Appears in Collections:
FOSS

Full metadata record

DC FieldValue Language
dc.contributor.authorOriade, Adeen
dc.contributor.authorHall, Sophieen
dc.contributor.authorRobinson, Peteren
dc.date.accessioned2016-09-02T14:43:42Z-
dc.date.available2016-09-02T14:43:42Z-
dc.date.issued2016-
dc.identifier.issn1525-9951-
dc.identifier.urihttp://hdl.handle.net/2436/619738-
dc.description.abstractThis study examines the festival attributes with the most significant impact on attendee quality perception, and subsequently the relationship between quality, satisfaction, and the likelihood that attendees would revisit and recommend the festival to others. Data were collected via self-completed questionnaires at Worcester city with particular focus on Worcester festival which is an annual community festival staged for two weeks in the summer. Perceptions of attendees were analysed and the findings support the view that festival attributes determine perceived quality and that quality has effect on satisfaction and behavioural intentions. This study contributes towards the understanding of festival attendee service quality perception, satisfaction and subsequent behavioural intentions. The research implications were discussed and recommendations for future research and industry managers were made.en
dc.language.isoenen
dc.publisherCognizant Communication Corporationen
dc.relation.urlhttp://www.ingentaconnect.com/contentone/cog/em/2016/00000020/00000001/art00004en
dc.subjectservice qualityen
dc.subjectbehavioural intentionsen
dc.subjectfestivalsen
dc.subjectquality attributesen
dc.titleAssessing Festival Attendees’ Behavioural Intentions through Perceived Service Quality and Visitor Satisfactionen
dc.typeArticleen
dc.identifier.journalEvent Management 20(1),pp 27-40en
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