The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan

2.50
Hdl Handle:
http://hdl.handle.net/2436/619225
Title:
The effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwan
Authors:
Stylos, Nikolaos; Fotiadis, A. K.
Abstract:
Purpose of this study is to examine the trends in retail consumers’ consumption dynamics and patterns of purchase behavior within this new-technology-mediated environment. A behavioral purchase model was developed and tested to understand the ways social networks influence the decision making of individuals planning to visit a theme park. In particular, the proposed model delineates how online social networking (OSN) experience factors affect actual use (AU) of social media for purchasing of theme park services through an assessment of perceived usefulness (PU) and perceived ease of use (PEOU). An electronic survey was conducted with members of a theme park’s brand fan page on the Facebook social media site namely, the E-da World Theme park in the southern Taiwanese city of Kaohsiung. Smart PLS 3, a partial least squares analysis, was employed to examine a series of eleven research hypotheses. The findings revealed a series of statistically significant influences from five exogenous variables on PU and PEOU, as well as the mediating role of PU on the PEOU – AU relationship. The results also provide important practical implications both for academics and practitioners by shedding light on the way social media works to encourage and support online purchasing of amusement services.”
Publisher:
Elsevier
Journal:
Technological Forecasting and Social Change
Issue Date:
Jul-2016
URI:
http://hdl.handle.net/2436/619225
Additional Links:
http://www.sciencedirect.com/science/article/pii/S0040162516301421
Type:
Article
Language:
en
ISSN:
0040-1625
Appears in Collections:
Leisure Industries

Full metadata record

DC FieldValue Language
dc.contributor.authorStylos, Nikolaosen
dc.contributor.authorFotiadis, A. K.en
dc.date.accessioned2016-09-01T13:39:35Z-
dc.date.available2016-09-01T13:39:35Z-
dc.date.issued2016-07-
dc.identifier.issn0040-1625en
dc.identifier.urihttp://hdl.handle.net/2436/619225-
dc.description.abstractPurpose of this study is to examine the trends in retail consumers’ consumption dynamics and patterns of purchase behavior within this new-technology-mediated environment. A behavioral purchase model was developed and tested to understand the ways social networks influence the decision making of individuals planning to visit a theme park. In particular, the proposed model delineates how online social networking (OSN) experience factors affect actual use (AU) of social media for purchasing of theme park services through an assessment of perceived usefulness (PU) and perceived ease of use (PEOU). An electronic survey was conducted with members of a theme park’s brand fan page on the Facebook social media site namely, the E-da World Theme park in the southern Taiwanese city of Kaohsiung. Smart PLS 3, a partial least squares analysis, was employed to examine a series of eleven research hypotheses. The findings revealed a series of statistically significant influences from five exogenous variables on PU and PEOU, as well as the mediating role of PU on the PEOU – AU relationship. The results also provide important practical implications both for academics and practitioners by shedding light on the way social media works to encourage and support online purchasing of amusement services.”en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urlhttp://www.sciencedirect.com/science/article/pii/S0040162516301421en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSocial Networkingen
dc.subjecttheme parken
dc.subjectattraction and entertainment servicesen
dc.subjectPartial Least Squares Analysisen
dc.subjectonline purchasingen
dc.subjectTaiwanen
dc.titleThe effects of online social networking on retail consumer dynamics in the attractions industry: The case of ‘E-da’ theme park, Taiwanen
dc.typeArticleen
dc.identifier.journalTechnological Forecasting and Social Changeen
dc.date.accepted2016-06-27-
rioxxterms.funderInternalen
rioxxterms.identifier.projectUoW010916NSen
rioxxterms.versionAMen
rioxxterms.licenseref.urihttps://creativecommons.org/CC BY-NC-ND 4.0en
rioxxterms.licenseref.startdate2018-02-01en
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