BBC News – creating audience in the digital era

2.50
Hdl Handle:
http://hdl.handle.net/2436/617739
Title:
BBC News – creating audience in the digital era
Authors:
Fox, Andy; Mitu, Bianca
Abstract:
This article will examine how a public service broadcaster, specifically the BBC, delivers news content to its audience across multiple media platforms. Rather than looking at how the audience responds to media texts, this article will take the opposite standpoint by addressing the following question: How does the BBC build its audience on a platform-by-platform basis? To answer this key question we compared news outputs on the three platforms offered by the BBC: web, television and radio. A sample was compiled based on the top stories that appeared at a specific time of day over a month in early 2015. The results suggest that there is no significant difference in establishing news agendas through a digitally converged media landscape. In fact the three platforms analysed do not take media convergence into account when delivering news content.
Citation:
BBC News – creating audience in the digital era 2016, 7 (1):65 International Journal of Digital Television
Publisher:
Intellect
Journal:
International Journal of Digital Television
Issue Date:
1-Mar-2016
URI:
http://hdl.handle.net/2436/617739
DOI:
10.1386/jdtv.7.1.65_1
Additional Links:
http://openurl.ingenta.com/content/xref?genre=article&issn=2040-4182&volume=7&issue=1&spage=65
Type:
Article
Language:
en
ISSN:
20404182; 20404190
Appears in Collections:
FOA

Full metadata record

DC FieldValue Language
dc.contributor.authorFox, Andyen
dc.contributor.authorMitu, Biancaen
dc.date.accessioned2016-07-29T13:12:12Z-
dc.date.available2016-07-29T13:12:12Z-
dc.date.issued2016-03-01-
dc.identifier.citationBBC News – creating audience in the digital era 2016, 7 (1):65 International Journal of Digital Televisionen
dc.identifier.issn20404182-
dc.identifier.issn20404190-
dc.identifier.doi10.1386/jdtv.7.1.65_1-
dc.identifier.urihttp://hdl.handle.net/2436/617739-
dc.description.abstractThis article will examine how a public service broadcaster, specifically the BBC, delivers news content to its audience across multiple media platforms. Rather than looking at how the audience responds to media texts, this article will take the opposite standpoint by addressing the following question: How does the BBC build its audience on a platform-by-platform basis? To answer this key question we compared news outputs on the three platforms offered by the BBC: web, television and radio. A sample was compiled based on the top stories that appeared at a specific time of day over a month in early 2015. The results suggest that there is no significant difference in establishing news agendas through a digitally converged media landscape. In fact the three platforms analysed do not take media convergence into account when delivering news content.en
dc.language.isoenen
dc.publisherIntellecten
dc.relation.urlhttp://openurl.ingenta.com/content/xref?genre=article&issn=2040-4182&volume=7&issue=1&spage=65en
dc.rightsArchived with thanks to International Journal of Digital Televisionen
dc.subjectAudienceen
dc.subjectbbcen
dc.subjectMedia convergenceen
dc.subjectMulti-platform broadcastingen
dc.subjectNewsen
dc.subjectPublic service televisionen
dc.titleBBC News – creating audience in the digital eraen
dc.typeArticleen
dc.identifier.journalInternational Journal of Digital Televisionen
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