2.50
Hdl Handle:
http://hdl.handle.net/2436/4505
Title:
Commercial Web sites: lost in cyberspace?
Authors:
Thelwall, Mike
Abstract:
How easy are business Web sites for potential customers to find? This paper reports on a survey of 60,087 Web sites from 42 of the major general and commercial domains around the world to extract statistics about their design and rate of search engine registration. Search engines are used by the majority of Web surfers to find information on the Web. However, 23 per cent of business Web sites in the survey were not registered at all in the five major search engines tested and 82 per cent were not registered in at least one, missing a sizeable potential audience. There are some simple steps that should also be taken to help a Web site to be indexed properly in search engines, primarily the use of HTML META tags for indexing, but only about a third of the site home pages in the survey used them. Wide national variations were found for both indexing and META tag inclusion.
Citation:
Internet Research, 10(2): 150-159
Publisher:
MCB UP Ltd
Issue Date:
2000
URI:
http://hdl.handle.net/2436/4505
DOI:
10.1108/10662240010322939
Additional Links:
http://www.emeraldinsight.com/10.1108/10662240010322939
Type:
Article
Language:
en
ISSN:
10662243,00000000
Appears in Collections:
Statistical Cybermetrics Research Group ; Statistical Cybermetrics Research Group

Full metadata record

DC FieldValue Language
dc.contributor.authorThelwall, Mike-
dc.date.accessioned2006-09-20T09:50:59Z-
dc.date.available2006-09-20T09:50:59Z-
dc.date.issued2000-
dc.identifier.citationInternet Research, 10(2): 150-159en
dc.identifier.issn10662243,00000000-
dc.identifier.doi10.1108/10662240010322939-
dc.identifier.urihttp://hdl.handle.net/2436/4505-
dc.description.abstractHow easy are business Web sites for potential customers to find? This paper reports on a survey of 60,087 Web sites from 42 of the major general and commercial domains around the world to extract statistics about their design and rate of search engine registration. Search engines are used by the majority of Web surfers to find information on the Web. However, 23 per cent of business Web sites in the survey were not registered at all in the five major search engines tested and 82 per cent were not registered in at least one, missing a sizeable potential audience. There are some simple steps that should also be taken to help a Web site to be indexed properly in search engines, primarily the use of HTML META tags for indexing, but only about a third of the site home pages in the survey used them. Wide national variations were found for both indexing and META tag inclusion.en
dc.format.extent232763 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoenen
dc.publisherMCB UP Ltden
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/10662240010322939en
dc.subjectE-commerceen
dc.subjectInternet-based marketingen
dc.subjectBusiness strategyen
dc.subjectSearch enginesen
dc.subjectSurveysen
dc.titleCommercial Web sites: lost in cyberspace?en
dc.typeArticleen
dc.format.digYES-
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