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Wolverhampton Intellectual Repository and E-Theses > Business School > Management Research Centre  > A chaos/complexity theory approach to marketing in the turbulent South African business environment.

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/42200
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Title: A chaos/complexity theory approach to marketing in the turbulent South African business environment.
Authors: Mason, Roger B.
Citation: In: Littrell, R. F. & Ramburuth, P. (Eds.), Leadership & Management in Sub-Sahara Africa: Vol.1: 142-162
Publisher: San Diego: University Readers
Issue Date: 2007
URI: http://hdl.handle.net/2436/42200
Additional Links: http://www.universityreaders.com/titles/littrell/
Abstract: This book consists of articles selected by the editors from the papers presented at the 2006 Leadership & Management Studies in Sub-Sahara Africa Conferences in Stone Town, Zanzibar. Conferences are presented by a voluntary association of individuals interested in improving the leadership and management competencies of Africans. Volume I details the association’s initial efforts consisting of empirical and theoretical research investigations and reviews of studies in the area. Topics range from core leadership issues, problems in management and leadership education, and business competitiveness to an exploration of the historical context of Sub-Sahara Africa. Coupled with the research data and theoretical concepts presented in the selected articles, this volume presents an in-depth look into the strategies directed to address these issues.
Type: Book chapter
Language: en
Keywords: Marketing
Sub-Saharan Africa
South Africa
Management theory
Business studies
ISBN: 1934269123
978-1-934269-12-1
Appears in Collections: Management Research Centre

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