Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis

2.50
Hdl Handle:
http://hdl.handle.net/2436/42093
Title:
Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis
Authors:
Cugelman, Brian; Thelwall, Mike; Dawes, Philip L.
Abstract:
Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community development behaviours. Using a classic set of social campaigning criteria, this paper explores relationships between social campaign websites and behavioural change.
Citation:
Persuasive Technology, 4744: pp.144-147
Publisher:
SpringerLink
Issue Date:
2007
URI:
http://hdl.handle.net/2436/42093
DOI:
10.1007/978-3-540-77006-0_19
Additional Links:
http://www.springerlink.com/content/k156544r10760l9l/?p=a08a3595da894fbcbdd300047f856c0a&pi=18; http://direct.bl.uk/bld/PlaceOrder.do?UIN=221494798&ETOC=RN&from=searchengine
Type:
Article; Book chapter
Language:
en
Series/Report no.:
Lecture Notes in Computer Science
ISSN:
03029743; 16113349
ISBN:
9783540770053
Appears in Collections:
Management Research Centre

Full metadata record

DC FieldValue Language
dc.contributor.authorCugelman, Brian-
dc.contributor.authorThelwall, Mike-
dc.contributor.authorDawes, Philip L.-
dc.date.accessioned2008-12-09T10:34:50Z-
dc.date.available2008-12-09T10:34:50Z-
dc.date.issued2007-
dc.identifier.citationPersuasive Technology, 4744: pp.144-147en
dc.identifier.isbn9783540770053-
dc.identifier.issn03029743-
dc.identifier.issn16113349-
dc.identifier.doi10.1007/978-3-540-77006-0_19-
dc.identifier.urihttp://hdl.handle.net/2436/42093-
dc.description.abstractHaving engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community development behaviours. Using a classic set of social campaigning criteria, this paper explores relationships between social campaign websites and behavioural change.en
dc.language.isoenen
dc.publisherSpringerLinken
dc.relation.ispartofseriesLecture Notes in Computer Scienceen
dc.relation.urlhttp://www.springerlink.com/content/k156544r10760l9l/?p=a08a3595da894fbcbdd300047f856c0a&pi=18en
dc.relation.urlhttp://direct.bl.uk/bld/PlaceOrder.do?UIN=221494798&ETOC=RN&from=searchengineen
dc.subjectSocial marketingen
dc.subjectAdvocacyen
dc.subjectInterneten
dc.subjectBehaviouren
dc.subjectSocial campaigningen
dc.subjectInternet-based marketing-
dc.subjectCaptology-
dc.titleCan Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsisen
dc.typeArticleen
dc.typeBook chapteren
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