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Wolverhampton Intellectual Repository and E-Theses > Business School > Management Research Centre  > Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/42093
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Title: Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis
Authors: Cugelman, Brian
Thelwall, Mike
Dawes, Philip L.
Citation: Persuasive Technology, 4744: pp.144-147
Publisher: SpringerLink
Issue Date: 2007
URI: http://hdl.handle.net/2436/42093
DOI: 10.1007/978-3-540-77006-0_19
Additional Links: http://www.springerlink.com/content/k156544r10760l9l/?p=a08a3595da894fbcbdd300047f856c0a&pi=18
http://direct.bl.uk/bld/PlaceOrder.do?UIN=221494798&ETOC=RN&from=searchengine
Abstract: Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community development behaviours. Using a classic set of social campaigning criteria, this paper explores relationships between social campaign websites and behavioural change.
Type: Article
Book chapter
Language: en
Keywords: Social marketing
Advocacy
Internet
Behaviour
Social campaigning
Internet-based marketing
Captology
Series/Report no.: Lecture Notes in Computer Science
ISSN: 03029743
16113349
ISBN: 9783540770053
Appears in Collections: Management Research Centre

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