2.50
Hdl Handle:
http://hdl.handle.net/2436/4018
Title:
Commercial Web site links.
Authors:
Thelwall, Mike
Abstract:
Every hyperlink pointing at a Web site is a potential source of new visitors, especially one near the top of a results page from a popular search engine. The order of the links in a search results page is often decided upon by an algorithm that takes into account the number and quality of links to all matching pages. The number of standard links targeted at a site is therefore doubly important, yet little research has touched on the actual interlinkage between business Web sites, which numerically dominate the Web. Discusses business use of the Web and related search engine design issues as well as research on general and academic links before reporting on a survey of the links published by a relatively random collection of business Web sites. The results indicate that around 66 percent of Web sites do carry external links, most of which are targeted at a specific purpose, but that about 17 percent publish general links, with implications for those designing and marketing Web sites.
Citation:
Internet Research, 11(2): 114-124
Publisher:
MCB UP Ltd
Issue Date:
2001
URI:
http://hdl.handle.net/2436/4018
DOI:
10.1108/10662240110388224
Additional Links:
http://www.emeraldinsight.com/10.1108/10662240110388224
Type:
Article
Language:
en
ISSN:
10662243,00000000
Appears in Collections:
Statistical Cybermetrics Research Group ; Statistical Cybermetrics Research Group

Full metadata record

DC FieldValue Language
dc.contributor.authorThelwall, Mike-
dc.date.accessioned2006-08-24T10:39:38Z-
dc.date.available2006-08-24T10:39:38Z-
dc.date.issued2001-
dc.identifier.citationInternet Research, 11(2): 114-124en
dc.identifier.issn10662243,00000000-
dc.identifier.doi10.1108/10662240110388224-
dc.identifier.urihttp://hdl.handle.net/2436/4018-
dc.description.abstractEvery hyperlink pointing at a Web site is a potential source of new visitors, especially one near the top of a results page from a popular search engine. The order of the links in a search results page is often decided upon by an algorithm that takes into account the number and quality of links to all matching pages. The number of standard links targeted at a site is therefore doubly important, yet little research has touched on the actual interlinkage between business Web sites, which numerically dominate the Web. Discusses business use of the Web and related search engine design issues as well as research on general and academic links before reporting on a survey of the links published by a relatively random collection of business Web sites. The results indicate that around 66 percent of Web sites do carry external links, most of which are targeted at a specific purpose, but that about 17 percent publish general links, with implications for those designing and marketing Web sites.en
dc.format.extent95240 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoenen
dc.publisherMCB UP Ltden
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/10662240110388224en
dc.subjectAdvertisingen
dc.subjectE-commerceen
dc.subjectInterneten
dc.subjectMarketingen
dc.subjectWebsitesen
dc.subjectInformation retrievalen
dc.subjectHyperlinksen
dc.subjectWebsites-
dc.subjectInternet marketing-
dc.titleCommercial Web site links.en
dc.typeArticleen
dc.format.digYES-
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