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Wolverhampton Intellectual Repository and E-Theses > School of Technology > School of Computing and IT > Statistical Cybermetrics Research Group  > Commercial Web site links.

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/4018
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Title: Commercial Web site links.
Authors: Thelwall, Mike
Citation: Internet Research, 11(2): 114-124
Publisher: MCB UP Ltd
Issue Date: 2001
URI: http://hdl.handle.net/2436/4018
DOI: 10.1108/10662240110388224
Additional Links: http://www.emeraldinsight.com/10.1108/10662240110388224
Abstract: Every hyperlink pointing at a Web site is a potential source of new visitors, especially one near the top of a results page from a popular search engine. The order of the links in a search results page is often decided upon by an algorithm that takes into account the number and quality of links to all matching pages. The number of standard links targeted at a site is therefore doubly important, yet little research has touched on the actual interlinkage between business Web sites, which numerically dominate the Web. Discusses business use of the Web and related search engine design issues as well as research on general and academic links before reporting on a survey of the links published by a relatively random collection of business Web sites. The results indicate that around 66 percent of Web sites do carry external links, most of which are targeted at a specific purpose, but that about 17 percent publish general links, with implications for those designing and marketing Web sites.
Type: Article
Language: en
Keywords: Advertising
E-commerce
Internet
Marketing
Websites
Information retrieval
Hyperlinks
Websites
Internet marketing
ISSN: 10662243,00000000
Appears in Collections: Statistical Cybermetrics Research Group
Statistical Cybermetrics Research Group

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