Layout: Making it fit, finding the right balance between content and space

Abstract

The research examines how graphic designers find the right balance between content and space within the two challenging page environments. The research also asks if graphic designers use composition to significantly influence the visual message, in terms of tone of voice, target market and audience appeal, and what linguistic structures can be applied to visual structures in visual communication, in order to analyse and appreciate message and meaning. Dialogue with international designers was the primary source of data to inform, support and illustrate this book, which is both written and designed by the authors to ensure control over verbal and visual interpretation. The researchers work within the area of 2D/visual communications. Glaser’s contribution is based on her experience as a design practitioner and senior lecturer in graphic design and layout. Knight’s individual contribution stems from her post graduate study in linguistics.