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Wolverhampton Intellectual Repository and E-Theses > School of Art & Design > Centre for Art, Design, Research and Experimentation (CADRE) > Art, Design and Creative Technology > Sticky Graphics: Creating Memorable Graphic Design using Mnemonics and Visual Hooks

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/35959
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Title: Sticky Graphics: Creating Memorable Graphic Design using Mnemonics and Visual Hooks
Authors: Glaser, Jessica
Knight, Carolyn
Publisher: Switzerland: Rotovision SA
Issue Date: 2006
URI: http://hdl.handle.net/2436/35959
Additional Links: http://www.wlv.ac.uk/Default.aspx?page=16092
http://www.rotovision.com/description.asp?isbn=2-940361-26-6#
Abstract: The researchers question the ways in which visual factors play a vital role in affecting memory, specifically examining the ways in which the visual language of graphic design plays a vital role in modifying memory. Glaser and Knight discusses what personal influences and world issues influence memory (for example family and individual preference). This research emerges from their interest in mnemonics and the fact that there was a lack of research specifically relating to visual mnemonics within graphic design. The strategies involve interdisciplinary text based research and original research with professionals leading to analysis and synthesis. The book is organized in terms of visual content and its spatial context, the pursuit of emotional response, tactile response and closes with a chapter on metaphor, metonomy and simile. The work is referenced to experienced, professional graphic designers, with examples of visual communication from around the world. The authors collate archive, analyze and present visual examples that demonstrate how visual language can aid memory. Glaser’s primary focus is on the visual aspects, while Knight’s is upon linguistic content.
Type: Book
Language: en
Description: Glaser and her co-author examine working methodologies, communication strategies, audience comprehension and retention within contemporary visual communication practices. The research focuses on the roles of graphic wit and shock, image, colour and composition, visual figures of speech and the use of materials and processes in the context of creating visual mnemonics.
ISBN: 2-940361-26-6
Appears in Collections: Art, Design and Creative Technology

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