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Wolverhampton Intellectual Repository and E-Theses > Research Institutes > History and Governance Research Institute > Trade, Retailing and Consumption History Group > Men and Menswear: Sartorial Consumption in Britain, 1880 -1939

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/27203
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Title: Men and Menswear: Sartorial Consumption in Britain, 1880 -1939
Authors: Ugolini, Laura
Publisher: Aldershot: Ashgate
Issue Date: 2007
URI: http://hdl.handle.net/2436/27203
Additional Links: http://www.ashgate.com/default.aspx?page=637&calcTitle=1&title_id=4407&edition_id=4621
Abstract: Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' – selling, as well as buying clothes – thus shedding new light on men's lives and identities in this period. Contents: General editor's preface; Introduction; Part I Consuming Menswear: Identities, 1880–1939; Non-conformity, 1880–1939; Menswear and war,1914–1918; The democratisation of menswear? 1919–1939. Part II Selling Menswear: Tailoring and manliness, 1880–1914; Menswear retailing and war, 1914–1920; The struggle for survival, 1920–1939. Part III Buying Menswear: Shopping decisions, 1880–1939; Making a purchase, 1880–1939. (Ashgate)
Type: Book
Language: en
Keywords: 19th century clothing
20th century clothing
Consumers
Commodities
Men's clothes
Masculinity
Design history
Fashion history
Social history
Cultural history
British history
Economic history
Retail history
Textiles
Menswear
Shops
ISBN: 0754603849
978-0754603849
Appears in Collections: Trade, Retailing and Consumption History Group
History

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