Ready-to-wear or Made-to-measure? Consumer Choice in the British Menswear Trade, 1900–1939

2.50
Hdl Handle:
http://hdl.handle.net/2436/27202
Title:
Ready-to-wear or Made-to-measure? Consumer Choice in the British Menswear Trade, 1900–1939
Authors:
Ugolini, Laura
Abstract:
This article explores British men's attitudes towards the purchase of a particular commodity — the suit — in order to shed some light on the nature of male consumer demand in the four decades before the outbreak of the Second World War. The focus is on men's motives for choosing between a ready-to-wear and a made-to-measure suit. Financial considerations aside, the article suggests that interested and well-informed male consumers generally preferred to buy bespoke suits : while usually more expensive than their ready-made counterparts, these were also perceived to be better quality, better looking, and better value, and therefore most likely to enhance the wearer's sense of self-worth as a manly, discerning and successful consumer. (Ingenta)
Citation:
Textile History, 34(2): 192-213
Publisher:
London: Maney Publishing
Journal:
Textile History
Issue Date:
2003
URI:
http://hdl.handle.net/2436/27202
DOI:
10.1179/004049603235001517
Additional Links:
http://www.ingentaconnect.com/content/maney/tex/2003/00000034/00000002/art00005?token=006b183fd1fcc3766b64277b6876275045416762492673655d375c6b687b76504c48766c2544495b6c2d31382d3583c68b68698b345
Type:
Article
Language:
en
ISSN:
00404969
Appears in Collections:
Trade, Retailing and Consumption History Group; History

Full metadata record

DC FieldValue Language
dc.contributor.authorUgolini, Laura-
dc.date.accessioned2008-05-20T20:14:54Z-
dc.date.available2008-05-20T20:14:54Z-
dc.date.issued2003-
dc.identifier.citationTextile History, 34(2): 192-213en
dc.identifier.issn00404969-
dc.identifier.doi10.1179/004049603235001517-
dc.identifier.urihttp://hdl.handle.net/2436/27202-
dc.description.abstractThis article explores British men's attitudes towards the purchase of a particular commodity — the suit — in order to shed some light on the nature of male consumer demand in the four decades before the outbreak of the Second World War. The focus is on men's motives for choosing between a ready-to-wear and a made-to-measure suit. Financial considerations aside, the article suggests that interested and well-informed male consumers generally preferred to buy bespoke suits : while usually more expensive than their ready-made counterparts, these were also perceived to be better quality, better looking, and better value, and therefore most likely to enhance the wearer's sense of self-worth as a manly, discerning and successful consumer. (Ingenta)en
dc.language.isoenen
dc.publisherLondon: Maney Publishingen
dc.relation.urlhttp://www.ingentaconnect.com/content/maney/tex/2003/00000034/00000002/art00005?token=006b183fd1fcc3766b64277b6876275045416762492673655d375c6b687b76504c48766c2544495b6c2d31382d3583c68b68698b345en
dc.subject20th century clothingen
dc.subjectMen's clothesen
dc.subjectFashion historyen
dc.subjectTextilesen
dc.subjectDesign historyen
dc.subjectEconomic historyen
dc.subjectSocial historyen
dc.subjectCultural historyen
dc.subjectRetail historyen
dc.subjectConsumersen
dc.subjectCommoditiesen
dc.subjectSocial statusen
dc.subjectMenswearen
dc.titleReady-to-wear or Made-to-measure? Consumer Choice in the British Menswear Trade, 1900–1939en
dc.typeArticleen
dc.identifier.journalTextile Historyen
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