Age is just a number: rave culture and the cognitively young 'thirty something'

2.50
Hdl Handle:
http://hdl.handle.net/2436/26752
Title:
Age is just a number: rave culture and the cognitively young 'thirty something'
Authors:
Goulding, Christina; Shankar, Avi
Abstract:
This paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a hidden consumer who falls into the 30-40 age group. The paper examines the emergence of dance/rave, and the process of commodification of a sub-cultural movement. It suggests that youth-related activities are migrating up the age scale and draws on the results of a phenomenological study to support this. The findings suggest that the experience is closely related to cognitive age and the dimensions of “felt” age, “look” age, “do” age, and “interest” age.
Citation:
European Journal of Marketing, 38 (5/6): 641-658
Publisher:
Emerald
Journal:
European Journal of Marketing
Issue Date:
2004
URI:
http://hdl.handle.net/2436/26752
DOI:
10.1108/03090560410529268
Additional Links:
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=D9E249571BEE9BF63EAB42131EAA3CE5?contentType=Article&contentId=853938
Type:
Article
Language:
en
ISSN:
03090566; 00000000
Appears in Collections:
Management Research Centre

Full metadata record

DC FieldValue Language
dc.contributor.authorGoulding, Christina-
dc.contributor.authorShankar, Avi-
dc.date.accessioned2008-05-19T09:37:46Z-
dc.date.available2008-05-19T09:37:46Z-
dc.date.issued2004-
dc.identifier.citationEuropean Journal of Marketing, 38 (5/6): 641-658en
dc.identifier.issn03090566-
dc.identifier.issn00000000-
dc.identifier.doi10.1108/03090560410529268-
dc.identifier.urihttp://hdl.handle.net/2436/26752-
dc.description.abstractThis paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a hidden consumer who falls into the 30-40 age group. The paper examines the emergence of dance/rave, and the process of commodification of a sub-cultural movement. It suggests that youth-related activities are migrating up the age scale and draws on the results of a phenomenological study to support this. The findings suggest that the experience is closely related to cognitive age and the dimensions of “felt” age, “look” age, “do” age, and “interest” age.en
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urlhttp://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=D9E249571BEE9BF63EAB42131EAA3CE5?contentType=Article&contentId=853938en
dc.subjectCognitionen
dc.subjectConsumer behaviouren
dc.subjectLeisure activitiesen
dc.subjectPopular cultureen
dc.subjectSocial groupsen
dc.subjectYouthen
dc.titleAge is just a number: rave culture and the cognitively young 'thirty something'en
dc.typeArticleen
dc.identifier.journalEuropean Journal of Marketingen
All Items in WIRE are protected by copyright, with all rights reserved, unless otherwise indicated.