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Wolverhampton Intellectual Repository and E-Theses > Business School > Management Research Centre  > Age is just a number: rave culture and the cognitively young 'thirty something'

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/26752
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Title: Age is just a number: rave culture and the cognitively young 'thirty something'
Authors: Goulding, Christina
Shankar, Avi
Citation: European Journal of Marketing, 38 (5/6): 641-658
Publisher: Emerald
Journal: European Journal of Marketing
Issue Date: 2004
URI: http://hdl.handle.net/2436/26752
DOI: 10.1108/03090560410529268
Additional Links: http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=D9E249571BEE9BF63EAB42131EAA3CE5?contentType=Article&contentId=853938
Abstract: This paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a hidden consumer who falls into the 30-40 age group. The paper examines the emergence of dance/rave, and the process of commodification of a sub-cultural movement. It suggests that youth-related activities are migrating up the age scale and draws on the results of a phenomenological study to support this. The findings suggest that the experience is closely related to cognitive age and the dimensions of “felt” age, “look” age, “do” age, and “interest” age.
Type: Article
Language: en
Keywords: Cognition
Consumer behaviour
Leisure activities
Popular culture
Social groups
Youth
ISSN: 03090566
00000000
Appears in Collections: Management Research Centre

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