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Wolverhampton Intellectual Repository and E-Theses > Business School > Management Research Centre  > Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/26515
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Title: Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities
Authors: Goulding, Christina
Shankar, Avi
Elliott, Richard
Citation: Consumption Markets and Culture, 5 (4): 261-284
Publisher: Routledge (Taylor & Francis)
Journal: Consumption Markets and Culture
Issue Date: 2002
URI: http://hdl.handle.net/2436/26515
DOI: 10.1080/1025386022000001406
Additional Links: http://www.informaworld.com/smpp/content?content=10.1080/1025386022000001406
Abstract: Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and identity. These include narcissistic identity, the emergence of new communities, the need for escape, engagement and prolonged hedonism. The paper examines these concepts in relation to postmodern consumption. In particular, an evaluation of postmodern theory and its focus on fragmentation and the project of the self is offered, by arguing for a return to "community".
Type: Article
Language: en
Description: Rave; Dance Culture; Consumer Behaviour; Postmodernism; Identity; Popular Culture; ; Neo-tribes
Keywords: Rave
Dance culture
Consumer behaviour
Postmodernism
Identity
Popular culture
Phenomenology
Neo-tribes
ISSN: 10253866
Appears in Collections: Management Research Centre

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