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Wolverhampton Intellectual Repository and E-Theses > Business School > Management Research Centre  > Romancing the past: Heritage visiting and the nostalgic consumer

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/26514
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Title: Romancing the past: Heritage visiting and the nostalgic consumer
Other Titles: Heritage
Authors: Goulding, Christina
Citation: Psychology and Marketing, 18 (6): 565-592
Publisher: Wiley
Journal: Psychology and Marketing
Issue Date: 2001
URI: http://hdl.handle.net/2436/26514
DOI: 10.1002/mar.1021
Additional Links: http://www3.interscience.wiley.com/journal/80502793/abstract?CRETRY=1&SRETRY=0
Abstract: Over the past decade, there has been growing interest in nostalgia and consumption experiences on the part of a small group of consumer researchers. This article offers an insight into the nostalgic experiences gained through consuming history at a contemporary British living museum. The findings of the research focus on two types of nostalgic behavior, which are identified as existential and aesthetic. Differences in the nostalgic reaction are conceptualized in relation to such factors as the quantity and quality of the individual's role repertoire, the experience of alienation in the present, and the extent and quality of social contact. The article aims to offer a perspective that draws upon both existing work in related fields and the findings of the research in order to contextualize nostalgia as an experiential factor behind the consumption of recreated history in the living interactive museum. © 2001 John Wiley & Sons, Inc.
Type: Article
Language: en
Keywords: Consumption practices
Consumer behaviour
Leisure activities
Museums
Nostalgia
Living history
ISSN: 07426046
15206793
Appears in Collections: Management Research Centre

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