Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach

2.50
Hdl Handle:
http://hdl.handle.net/2436/26512
Title:
Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach
Authors:
Eid, Riyad; Elbeltagi, Ibraheem; Zairi, Mohamed
Abstract:
The recent phenomenal growth in business activities dependent on the Internet has demonstrated that various potential advantages could be derived from using information and communication technology platforms. The Internet has enabled firms to reach out to global markets and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way. These recent developments provide an exciting opportunity for research to study the dynamics involved in international Internet marketing (IIM) and, in particular, to examine closely the factors that could influence success in using this new technology for IIM activities. Using a business-to-business context and a multiple-case-study approach, this article focuses on two main areas of study: (1) the critical examination of the literature and identification of the most important factors that have a significant influence on business-to-business IIM and (2) the first-hand verification of how the identified factors are implemented in various organizational contexts.
Citation:
Journal of International Marketing, 14(4): 87-109
Publisher:
American marketing association
Journal:
Journal of International Marketing
Issue Date:
2006
URI:
http://hdl.handle.net/2436/26512
DOI:
10.1509/jimk.14.4.87
Additional Links:
http://www.atypon-link.com/AMA/doi/abs/10.1509/jimk.14.4.87
Type:
Article
Language:
en
ISSN:
1069031X; 15477215
Appears in Collections:
Management Research Centre

Full metadata record

DC FieldValue Language
dc.contributor.authorEid, Riyad-
dc.contributor.authorElbeltagi, Ibraheem-
dc.contributor.authorZairi, Mohamed-
dc.date.accessioned2008-05-16T11:31:12Z-
dc.date.available2008-05-16T11:31:12Z-
dc.date.issued2006-
dc.identifier.citationJournal of International Marketing, 14(4): 87-109en
dc.identifier.issn1069031X-
dc.identifier.issn15477215-
dc.identifier.doi10.1509/jimk.14.4.87-
dc.identifier.urihttp://hdl.handle.net/2436/26512-
dc.description.abstractThe recent phenomenal growth in business activities dependent on the Internet has demonstrated that various potential advantages could be derived from using information and communication technology platforms. The Internet has enabled firms to reach out to global markets and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way. These recent developments provide an exciting opportunity for research to study the dynamics involved in international Internet marketing (IIM) and, in particular, to examine closely the factors that could influence success in using this new technology for IIM activities. Using a business-to-business context and a multiple-case-study approach, this article focuses on two main areas of study: (1) the critical examination of the literature and identification of the most important factors that have a significant influence on business-to-business IIM and (2) the first-hand verification of how the identified factors are implemented in various organizational contexts.en
dc.language.isoenen
dc.publisherAmerican marketing associationen
dc.relation.urlhttp://www.atypon-link.com/AMA/doi/abs/10.1509/jimk.14.4.87en
dc.subjectInternet-based marketingen
dc.subjectBusiness-to-Business marketingen
dc.subjectInternational marketingen
dc.subjectMultiple case designen
dc.subjectMarket orientationen
dc.subjectCritical success factors-
dc.subjectB2B marketing-
dc.titleMaking Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approachen
dc.typeArticleen
dc.identifier.journalJournal of International Marketingen
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