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Wolverhampton Intellectual Repository and E-Theses > Business School > Management Research Centre  > Consumer Protection Awareness in South Africa

Please use this identifier to cite or link to this item: http://hdl.handle.net/2436/18697
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Title: Consumer Protection Awareness in South Africa
Authors: Mason, Roger B.
Citation: World Journal of Retail Business Management, 1 (1): 2735
Publisher: World Research Organization
Issue Date: 2007
URI: http://hdl.handle.net/2436/18697
Additional Links: http://www.unwro.org/isispress/journals/wjrbm/index.html
Abstract: This paper addresses the lack of knowledge about awareness of consumer protection in South Africa, especially amongst disadvantaged consumers. Literature shows that there is a high correlation between the level of economic development and the awareness of consumer rights. The more developed a country is, the more aware its people will be in terms of their consumer rights. The less developed a country is, the lower the level of consumer rights awareness consumers will have. Consumers, like any other citizens of a country, have a right to be protected by the law. Private and nongovernmental organisations and the consumer councils should to ensure that the interests and rights of consumers are well protected. The study involved a literature review and an exploratory empirical study into the effect of income and education on awareness of consumer protection by a sample of Durban consumers. A strong, positive relationship between consumer protection awareness and income and education was found. Recommendations for actions which should improve consumer protection awareness amongst low income, poorly educated consumers, are suggested in, this study, while, further research to develop a deeper understanding of the problem, and are also suggested.
Type: Article
Language: en
Description: Metadata only.
Keywords: Consumerism
Consumer protection
Consumer rights
Consumer knowledge
Education
Income
Africa
South Africa
Sub-Saharan Africa
ISSN: 1994-2915
Appears in Collections: Management Research Centre

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