|Title: ||Consumer Protection Awareness in South Africa|
|Citation: ||World Journal of Retail Business Management, 1 (1): 2735|
|Publisher: ||World Research Organization|
|Issue Date: ||2007 |
|Additional Links: ||http://www.unwro.org/isispress/journals/wjrbm/index.html|
|Abstract: ||This paper addresses the lack of knowledge about awareness of consumer protection in South Africa, especially amongst
disadvantaged consumers. Literature shows that there is a high correlation between the level of economic development and the
awareness of consumer rights. The more developed a country is, the more aware its people will be in terms of their consumer
rights. The less developed a country is, the lower the level of consumer rights awareness consumers will have. Consumers, like
any other citizens of a country, have a right to be protected by the law. Private and nongovernmental
organisations and the
consumer councils should to ensure that the interests and rights of consumers are well protected.
The study involved a literature review and an exploratory empirical study into the effect of income and education on awareness of
consumer protection by a sample of Durban consumers. A strong, positive relationship between consumer protection awareness
and income and education was found. Recommendations for actions which should improve consumer protection awareness
amongst low income, poorly educated consumers, are suggested in, this study, while, further research to develop a deeper
understanding of the problem, and are also suggested.|
|Description: ||Metadata only.|
|Appears in Collections: ||Management Research Centre |
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