Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies

2.50
Hdl Handle:
http://hdl.handle.net/2436/15827
Title:
Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies
Authors:
Eid, Riyad; Trueman, Myfanwy
Abstract:
Business-to-business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 critical factors classified into five categories and validated empirically through a sample of 123 UK companies. Discusses the significance, importance and implications for each category and makes recommendations.
Citation:
Industrial Management & Data Systems, 104(1): 16-30
Publisher:
Emerald
Issue Date:
2004
URI:
http://hdl.handle.net/2436/15827
DOI:
10.1108/02635570410514061
Additional Links:
http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0291040102.html
Type:
Article
Language:
en
ISSN:
0263-5577
Appears in Collections:
Management Research Centre

Full metadata record

DC FieldValue Language
dc.contributor.authorEid, Riyad-
dc.contributor.authorTrueman, Myfanwy-
dc.date.accessioned2008-01-08T14:00:54Z-
dc.date.available2008-01-08T14:00:54Z-
dc.date.issued2004-
dc.identifier.citationIndustrial Management & Data Systems, 104(1): 16-30en
dc.identifier.issn0263-5577-
dc.identifier.doi10.1108/02635570410514061-
dc.identifier.urihttp://hdl.handle.net/2436/15827-
dc.description.abstractBusiness-to-business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 critical factors classified into five categories and validated empirically through a sample of 123 UK companies. Discusses the significance, importance and implications for each category and makes recommendations.en
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urlhttp://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0291040102.htmlen
dc.subjectCritical success factorsen
dc.subjectInternet-based marketingen
dc.subjectBusiness-to-Business marketingen
dc.subjectUKen
dc.subjectInternational marketing-
dc.subjectB2B marketing-
dc.titleFactors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companiesen
dc.typeArticleen
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