2.50
Hdl Handle:
http://hdl.handle.net/2436/11412
Title:
Has the Russian consumers' attitude changed in recent years?
Authors:
Sullivan, Vivienne; Adamson, Ivana
Abstract:
This study examined consumers in the post-Soviet Russia and their willingness to make effective consumer choices. A sample of consumers (n=79) took part and were asked to explore the concept of ‘consumer rights’. They were asked to report an incident in which they complained about an unsatisfactory product or service, to describe the outcome of the complaint, and provided the outcome of the complaint was unsatisfactory, and how they resolved the problem. Finally, the sample was asked to discuss the Russian product/service providers’ attitudes towards customer complaints. The results suggest that the concept of ‘consumer rights’ does not have much meaning for the majority of Russians, and no statistically significant differences based on age or education were found. However, gender differences were found to be statistically significant (F=3.089,p<.05).
Publisher:
University of Wolverhampton
Issue Date:
Jun-1999
URI:
http://hdl.handle.net/2436/11412
Additional Links:
http://www.wlv.ac.uk/PDF/uwbs_WP005-99%20Sullivan.pdf
Submitted date:
2007-04-26
Type:
Working Paper
Language:
en
Series/Report no.:
Working paper; WP005/99
ISSN:
1363-6839
Appears in Collections:
Management Research Centre

Full metadata record

DC FieldValue Language
dc.contributor.authorSullivan, Vivienne-
dc.contributor.authorAdamson, Ivana-
dc.date.accessioned2007-04-26T14:00:45Z-
dc.date.available2007-04-26T14:00:45Z-
dc.date.issued1999-06-
dc.date.submitted2007-04-26-
dc.identifier.issn1363-6839-
dc.identifier.urihttp://hdl.handle.net/2436/11412-
dc.description.abstractThis study examined consumers in the post-Soviet Russia and their willingness to make effective consumer choices. A sample of consumers (n=79) took part and were asked to explore the concept of ‘consumer rights’. They were asked to report an incident in which they complained about an unsatisfactory product or service, to describe the outcome of the complaint, and provided the outcome of the complaint was unsatisfactory, and how they resolved the problem. Finally, the sample was asked to discuss the Russian product/service providers’ attitudes towards customer complaints. The results suggest that the concept of ‘consumer rights’ does not have much meaning for the majority of Russians, and no statistically significant differences based on age or education were found. However, gender differences were found to be statistically significant (F=3.089,p<.05).en
dc.format.extent-1 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoenen
dc.publisherUniversity of Wolverhamptonen
dc.relation.ispartofseriesWorking paperen
dc.relation.ispartofseriesWP005/99en
dc.relation.urlhttp://www.wlv.ac.uk/PDF/uwbs_WP005-99%20Sullivan.pdfen
dc.subjectPost-Soviet Russiaen
dc.subjectConsumer choiceen
dc.subjectConsumer rightsen
dc.subjectRussian consumersen
dc.subjectConsumer attitudesen
dc.titleHas the Russian consumers' attitude changed in recent years?en
dc.typeWorking Paperen
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